Britam's sustainability in kenya - Kenya
Creating Sustainable Value
Britam is committed to transparent and relevant stakeholder reporting. While this year`s annual report is addressed primarily at our shareholders, it includes new information relevant to other material stakeholders, including clients, employees, agents, brokers, regulators and the broader society in which Britam operates. In developing the content for the annual reporting, we have taken these stakeholders considerations and priorities into account. We are proud to state that this marks the start of our journey towards developing an integrated report that is line with international standards on integrated reporting.
Britm`s value creation map Britam creates value by combining a broad range of resources that are available to generate positive outcomes for society that go beyond financial returns for our shareholders or investors. We believe these outcomes are fundamental in securing our long term financial performance and sustainability. Below is a summary of Britam`s value creation process where we articulate the key elements: