Britam launches Trust Services to advance wealth stewardship in Kenya

Nairobi, June 17^th, 2026 … Britam, a leading diversified pan-African financial services firm, has officially launched Britam Trust Services to advance wealth stewardship by helping Kenyans protect, preserve and pass on assets across generations.

Britam Trust Services has two trust solution offerings: The Britam Cash Trust, which enables funds to be set aside for specific needs of one’s chosen beneficiary such as education, healthcare, and sustenance and the Britam Family Trust, also referred to as the Britam Private Trust, which can hold a wider range of assets including property, investments, businesses and cash.

“Our role is to help our customers protect what they have worked hard to build, preserve it with intention, and pass it on with clarity and purpose,” said Britam Group Managing Director and CEO Tom Gitogo.

The launch expands Britam’s financial solutions across the full wealth journey - from creation and accumulation to preservation and transfer across generations. It provides a structured way for individuals and families to manage assets in line with their wishes, both during their lifetime and beyond. Britam’s Trust solution also helps organisations to efficiently and professionally manage employee benefits from pension and group life cover that become payable to beneficiaries who are below 18 years after the death of an employee.

As more Kenyans build wealth through cash savings, property, investments, pensions and family businesses, the need for structures that protect and preserve those assets has become increasingly important. Britam Trust Services responds to this need by providing a framework for long-term wealth planning and transfer.

“Trusts have often been viewed as tools for significant inherited wealth. Britam Trust Services is built on a broader premise: that anyone building wealth needs a structure to protect and steward their assets. This includes the Kenyan worker, saver, business owner and family that has spent years building something worth protecting,” added Mr Gitogo.

With the Britam Cash Trust, individuals can start with as little as KES 5,000 and gradually grow their fund through regular top-ups. This creates an opportunity for every Kenyan household to establish a trust fund while demystifying the perception that trusts are reserved for the wealthy.

The launch comes at a time when unclaimed assets in Kenya have reached record levels, with the Unclaimed Financial Assets Authority (UFAA) currently holding over KES 115 billion in unclaimed assets, including bank accounts, investment accounts, pension payouts, group life insurance proceeds, policy benefits and death benefits that have not reached their intended beneficiaries (mostly minors). To reduce chances of this happening, a Trust fund can be nominated as the beneficiary

A trust is a legal arrangement in which assets are held and managed by a trustee on behalf of beneficiaries according to instructions set out by the person creating the trust. It provides an orderly and intentional way to manage assets, support beneficiaries and preserve family wealth over time.

Beyond preserving assets, trusts help families create clarity and continuity. They provide a structured way to protect loved and vulnerable ones, reduce uncertainty and conflict, and ensure assets are transferred according to the owner’s wishes. In doing so, they help families safeguard what they have built and provide for future generations with confidence.

About Britam Holdings PLC

Britam is a leading diversified financial services group listed on the Nairobi Securities Exchange (NSE). The Group has presence in seven African countries, including Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. Britam offers a wide range of financial solutions, including Life Assurance, Retirement Planning, Trust Services, General Insurance, Health Insurance, Asset Management, Banking and Property. These financial solutions reflect our purpose of safeguarding the dreams and aspirations of our customers.