New Britam Fund sets up children for financial success

Nairobi, August 13th, 2026 – Britam Asset Managers (BAM) has launched KidNest, a children's investment account that gives them an early start on the path to long-term wealth creation.

KidNest builds a nest egg that grows steadily over time under professional management. It offers a simple, flexible way for parents and guardians to start children on their investment journey, with contributions starting from KES 1,000, while also helping prepare them for future life goals.

While many Kenyan families save for their children's future, fewer begin investing early enough or teaching their children to harness the power of long-term compounding. KidNest bridges that gap, giving children years of investment growth before they are old enough to make financial decisions themselves.

"The greatest advantage any investor has is time," said Barack Obatsa, Britam Asset Managers CEO. "KidNest enables families to make that first investment from KES 1,000, giving children a head start through the power of time, consistency, compounding and professional fund management. We are also nurturing a generation that sees investing as a lifelong habit rather than something to start later in life."

Latest data on household savings and investments habits shows that the proportion of Kenyan adults who save declined from 74 per cent in 2021 to 68.1 per cent in 2024. The 2024 FinAccess Household Survey also found that only 18.3 per cent of Kenyan adults were financially healthy, highlighting the importance of strengthening financial planning and resilience.

The Survey further revealed that while formal financial access in Kenya increased from 83.7 per cent in 2021 to 84.8 per cent in 2024, only 42.1 per cent of the population demonstrated high financial literacy based on knowledge of concepts including inflation, interest rates and risk diversification — underscoring the case for building these habits early.

With more than KES 250 billion in assets under management, Britam Asset Managers continues to expand investors’ access to professionally managed wealth-building solutions that are relevant at every stage of the wealth journey. KidNest is the latest step in that journey, reflecting BAM's commitment to strengthening the local investment culture and its ambition to help shape the country's next generation of investors.

About Britam Holdings Plc

Britam is a leading diversified financial services group listed on the Nairobi Securities Exchange. The Group has presence in seven African countries in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique, and Malawi. Britam offers a wide range of financial products and services which include Life Assurance, Retirement Planning, Trust Services, General Insurance, Health Insurance, Asset Management, Banking, and Property. These financial solutions resonate with our purpose of Safeguarding the Dreams and Aspirations of our Customers. 

For more information, please visit http://www.britam.com