Britam introduces Whole Life Insurance Plan to support legacy planning and family security

Nairobi, April 21st, 2026 … Britam has unveiled the Britam Whole Life Insurance Plan, a lifetime life insurance solution that helps Kenyans plan their future, protect what they build, and provide long-term support for their loved ones.

Unlike term insurance, which ends after a set period, the Whole Life Insurance Plan offers lifetime cover. The benefit payable to chosen beneficiaries increases by 3% each year to help preserve its value over time. All benefits under the policy, including death, disability and critical illness payouts, are tax-free.

The solution offers customers a structured way to pass on wealth and reduce uncertainty for their families and loved ones. It can also help cover estate-related costs during succession and may be used as part of estate planning, including through Britam's trust management services which sets the plan apart. Customers have the option to name Britam Trust as beneficiary under the policy. This allows the benefits to be administered through a structured trust arrangement, with instructions that can determine when and how funds are paid out to the beneficiaries. The approach gives policyholders greater control over how their estate is handled and how their loved ones receive support.

"The Britam Whole Life Insurance Plan reflects our commitment to offering solutions that go beyond basic protection. It is designed to help customers leave something meaningful for the people they love, with cover that grows over time and lasts a lifetime," said Britam Group Managing Director and CEO, Tom Gitogo.

The plan offers flexible payment options, including monthly premiums from KES 3,000 over 10, 15 or 20 years, or a one-off single premium. Customers choose the structure that suits their circumstances. Medical examinations are only required for cover above KES 15 million.

Customers can also add optional benefits to the policy, including Permanent Total Disability, Critical Illness and Funeral Expense cover, with the last expense benefit reaching up to KES 500,000 offering comprehensive life insurance coverage for the moments when life takes unexpected turns.

The Whole Life solution expands Britam's range of long-term protection solutions and responds to growing demand for products that support wealth preservation, family security and orderly transfer of assets across generations.

"We listened to what customers and partners were telling us: they want protection that is accessible, lasting and built around real-life needs. This plan brings together lifetime cover, flexible payment options and simple entry requirements in a way that supports legacy planning," added Mr. Gitogo.

ENDS

About Britam Holdings Plc

Britam is a leading diversified financial services group listed on the Nairobi Securities Exchange. The Group has presence in seven African countries in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique, and Malawi. Britam offers a wide range of financial products and services which include Life Assurance, Retirement Planning, Trust Services, General Insurance, Health Insurance, Asset Management, Banking, and Property. These financial solutions resonate with our purpose of Safeguarding the Dreams and Aspirations of our Customers.

For more information, please visit http://www.britam.com